President, R.C. Thomas Company
During the 17 years Rod spent selling seed, he orchestrated 17 consecutive years of sales increases, supervised more than 1,200 sales reps and 42 district and regional managers. Today, based in Olivia, Minnesota, Rod operates the top seed sales training and consulting firm in North America and provides 21st century sales and marketing strategies to agricultural companies worldwide. He helps salespeople achieve sales increases regardless of markets, weather, or product performance. His extensive background in research, production, sales, and marketing gives him an in-depth understanding of the agricultural business that few people have.