RC Thomas Company, President
During the 17 years Rod spent selling seed, he orchestrated 17 consecutive years of sales increases, supervised more than 1,200 sales reps and 42 district and regional managers. Today, based in Olivia, Minnesota, Rod operates the top seed sales training and consulting firm in North America and provides 21st century sales and marketing strategies to agricultural companies worldwide. He helps salespeople achieve sales increases regardless of markets, weather, or product performance. His extensive background in research, production, sales, and marketing gives him an in-depth understanding of the agricultural business that few people have.
Check out our training blog: https://www.rcthomas.com/training-blog/
View our YouTube videos: https://www.youtube.com/user/SeedSellerTV
Articles by Rod Osthus
- Amateurs Built the Ark, Professionals Built the Titanic
- Why it’s the End of Democracy as we Know it
- Who Owns Your Seed This Year?
- Are you Forgetting to Have a Relationship with your Customers?
- Stop Listening to Your Customers!
- This is the Only Way to Get Sales Increases
- Why Innovation Can Weaken Even the Best Salespeople
- Stop Managing Your Salespeople — Coach them Instead
- Don’t Let Fear Destroy Your Future
- Your Product Should Never Let You Down!
- Why 95 Percent of Sellers Will Miss Their Sales Goals This Year
- The New Differentiator for Ag Companies
- Get Ready To Blow This Sales Year Wide Open!
- The Seed Industry is Terrible at Time Management
- Confusion in the Sales Ranks
- How Are You Quantifying Success?
- Are You Expecting Too Much From Your Sales Force?
- It’s Not the Marketplace — It’s Your Own Salespeople