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Are you Forgetting to Have a Relationship with your Customers?

General George S. Patton once said, “If everyone is thinking alike, then someone isn’t thinking.” I’ve been in the seed business for 45 years and continue to love it, but I’ve discovered many companies in this industry think alike. So, someone is not thinking. How do I know that? According to the October 2017 edition of AgriMarketing, a 2017 Large Commercial Producer Project conducted by Purdue University found that farmers now consider product performance and price more important than relationships. If we, as an industry, recognize that kind of thinking exists and do nothing to change it, we’re not thinking. The Purdue project really tells us that farmers aren’t being offered profit solutions outside of products and price, so what good are supplier relationships? It also indicates that ag suppliers are out of solution Read More
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