As part of our management approach, we always conduct a review of the treating season. We look at what went well, what needs improvement, evaluate customer feedback and identify trends. While this information is mostly used for internal purposes, we do share some of it with customers, and I thought it might be insightful for you, as well, especially when we look at trends.
Let’s start there. First, market competition continues to increase among suppliers. They’re not competing on price or cost but on quality and efficiency — that’s what the bulk of our customer base wants. It’s been trending this way for a couple years now, but it was even more evident this year.
This means an increase in automation being added to the systems to help streamline the treating process. Meanwhile, more and more dealers are offering to deliver