Inocucor Expands Canada Sales and Distribution Reach11 months ago -
Inocucor Technologies Inc., a producer of biologicals, increases its capacity to serve farmers and greenhouse growers in Canada with the appointment of Jan Kral to vice president of sales for Canada and Sean Chiki to lead its Ontario sales effort.
Kral is a longtime member of Inocucor’s leadership team and has been developing the U.S. market for Inocucor’s products since their introduction in 2012. He will use his expertise with U.S. growers of a full range of fruits and vegetables to expand use of Inocucor’s products in Canada.
Chiki will lead Inocucor’s expansion in Ontario. He brings 18 years of experience with Canada’s farming community through past sales and marketing positions with agricultural product manufacturer BASF Canada, and with Engage Agro, a distributor of specialty agriculture products. He holds a bachelor’s degree in environmental science from the University of Waterloo.
The impetus for the company’s expanded Canada presence stems in part from a distribution agreement it cemented in April with Axter Agroscience Inc., a provider and distributor of foliar feeding crop solutions. Axter supplies Inocucor’s Synergro product to strawberry, tomato, lettuce and broccoli growers. Inocucor uses a patented fermentation process to combine multi-strains of bacteria and yeasts into powerful soil and plant inputs that boost crop yields, improve the microbial ecology of soils and reduce groundwater pollution caused by chemical fertilizers.