OPEN DIALOGUE
How do seed companies stay ahead of what their customers want today and predict future demand? Communication—and lots of it. Gauging consumer demand isn’t always an easy thing to do, regardless of who the consumer is. Whether it’s a farmer buying seed or a patron making a purchase at a grocery store, there is one universal factor: economics. A consumer trying to stretch the family budget wants a reliable supply of cheap, quality food. A farmer wants a seed variety that allows him to maximize productivity on every acre. [continue reading]
Cross Pollination Special Feature –·Seed World recently attended Bayer CropScience’s 2013 Ag Issues Forum, a major gathering of industry thought leaders and stakeholders examining key issues and trends in agriculture today.·[continue reading]
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Vegetable Venture – What are industry leaders saying about the development and release of genetically engineered vegetables in North America? Find out in Seed World’s roundtable featuring Kent J. Bradford, Scott Langkamp and Norm Sissons. [continue reading] |
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Ornamental Overhaul - There’s an atmosphere of optimism pervading the nation’s floriculture industry as the sector delivers innovative products and dynamic marketing messages to consumers. [continue reading] |
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Consumer Perceptions of Seed: Input Required - Although specific data may be lacking, opportunities abound for educational initiatives to deliver key messages to consumers, and could well stop misconceptions from forming. [continue reading] |
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Keepers of Diversity - The National Plant Germplasm System is an essential resource for the seed sector. Funding cutbacks are causing concern about it's future viability. [continue reading] |
DEPARTMENTS FEBRUARY 2013 | FEATURES | HISTORY | NEWS
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Return On Engagement - Companies using social media in the seed industry are developing richer relationships with customers. [continue reading]
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Building Brand Equity –·In today’s competitive market, brand equity is all about a history of strong performance.·[continue reading] |
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Product Positioning: Get it Right –·Seed companies are putting the right seed, in the right place, at the right time.·[continue reading] |
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Seed World Wrangling -·Is innovation compromised when companies are involved in litigation while collaborating on other projects at the same time?·[continue reading] |
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Beyond the Sales Transaction -·Moving beyond the transaction and into a more sustainable partnership with customers.·[continue reading] |
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Rising to the Challenge -·Meeting the challenges the industry presents and a passion for all things seed keeps this year’s Future Giants of the Seed Industry award winner engaged and involved in the seed business.·[continue reading] |
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Navigating the Seed of Confusion -·In order to understand the challenges associated with agriculture patents, seed industry stakeholders must also come to grips with the various IP tools available to them.·[continue reading] |
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High Corn Rootworm Numbers Pressure Bt Traits·-·Industry experts say growers’ best management practices and integrated pest management strategies will play a big role in Bt trait durability.[continue reading] |
The Guide to Seed Treatment Stewardship is the product of industry-wide collaboration between seed companies, seed treatment providers and universities – and it draws from data collected worldwide. Jointly produced by the American Seed Trade Association and CropLife America, its purpose is to provide farmers and seed companies with critical information and up-to-date guidelines for managing treated seeds effectively to minimize the risk of exposure to non-target organisms.
Learn more at: http://seed-treatment-guide.com/
Brian Burney - VIDEO INTERVIEW
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