Giant Views Archive 2005 Franco Campana - SeedWorld

Giant Views Archive 2005 Franco Campana


Giant Views of the Industry

Seminis Vegetable Seeds

Franco Campana, Vice President of Sales, Seminis Vegetable Seeds


Better varieties; Better yields

“Better varieties; better yields; better disease resistance; better taste.”


Piggybacking Monsanto

“We are piggybacking on what Monsanto has (in terms of research) so we can come up with better varieties in a shorter time.”


Vegetable Seed Usage in the U.S.

“Vegetable seed usage in the US is either going flat or going down.”


What Consumers are Looking for

“Consumers are looking for diversity and unique products.”


What Consumers Can Expect

“Colour; differentiation of size; taste; nutritional qualities.”

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