Giant Views Archive 2008 Craig Lindholm

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Giant Views of the Industry

BASF U.S. Crop Protection Products

Craig Lindholm, Seed Treatment Marketing Manager for BASF U.S. Crop Protection Products

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Capturing Values with Cereals

“The main focus on cereals is because there’s a large amount of cereal acres that are untreated.”

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Corn Treatments

“When we look at the corn we see some gaps that are taking place right now in the industry…”

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Crop-by-crop Focus

“If you look at the value of seed treatments – a lot of the value has to do with the planting rates of the crops.”

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Distribution Channels

“ We plan on marketing our seed treatment products through our channel partners…”

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Entering a New Market

“BASF is entering the seed treatment business and we plan on entering in a very big way.”

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Growth Potential

“By 2010, we’ll have 11 brand new products in the market.”

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Increasing Plant Health

“Plant health is very important to the plant throughout the growing season but it all starts with a healthy seedling.”

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