Giant Views Archive 2007 Bruce Howison - SeedWorld

Giant Views Archive 2007 Bruce Howison

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Giant Views of the Industry

Syngenta Seeds and Traits

Bruce Howison, Head of Strategic Marketing, Corn & Soybeans for Syngenta Seeds and Traits

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Changes in Herbicide and Insecticide

“Two things have really changed.”

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Brand Segmentation

“Our challenge is to make our brands even more unique.”

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Creating Demand

“The trait providers have a marketing approach rather than a sales approach in the seed industry.”

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Ethanol industry

“We are currently investing heavily in the ethanol industry.”

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Supporting Farmers

“We have to help farmers in being able to feed this growing demand for food, for feed and for energy.”

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Multiple Brands Approach

“We think that the unique relationship that a brand has with a customer is an inherant part of how we go to market.”

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Syngenta’s Role in the Sector

“We’re in it for the long term.”

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