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JANUARY201223butbetter.Ibelievethatmostindependentsaredoingthis.Itx19sinterestingthatmanycontinuetogroweventhoughtheoverallsegmenthasshrunkrecentlyduetoacquisitions.Thistellsmethatmostarepositioningtheirbusinesseswellandhaveoundapaththatbringsuniquevaluetothegrower.BTAlwaysbeawareonewgeneticsandnewtraitsthatbecomeavailableinthemarketplaceandknowwhatcustomergrowerneedsare.Beyondproductgrowersarealwaysinneedoinormationaboutthenewesttechnologiesinthemarketplaceandindependentscancarrythismessageinaveryeectiveway.SteveJobssaidx1cYoucanx19tjustaskthecustomerwhattheywantandthentrytogivethattothem.Bythetimeyougetitbuilttheywillwantsomethingnew.x1dBecauseoincreasingaccesstonewgermplasmandtraittechnologiestheindependentsareinagoodpositiontoquicklyadapttonewproductsandbetterservetheircustomers.SEEDWORLDInwhatwayscouldlicensingagreementschangeasthenextgenerationoftraitsandgeneticshitsthemarketTJThisisahardquestionbecauseotheconfdentialityoagreements.Ithinkwhatx19simportantisoryourcompanytolookattheagreementsthatareavailabletoyouandwhatisbestoryourcompanyandyourcustomers.Haveachecklistorcompliancewiththeagreements.Lastlycontinuetoreviewthevalueotheagreementandthealternativesyourcompanyhasitheagreementisterminatedornotrenewed.BTTherewilllikelybemorerestrictionstoinbredandhybridusetiedintospecifcuseotraittechnology.Everythinginvolvedwithcommercialproductshasbecomearmoretechnicalwithregardtouserestrictionsandlabelingrequirements.RWAcolleagueIusedtoworkwithwhenindiscussionsregardingagreementswouldstatex1cGoodencesmakegoodneighbors.x1dFuturelicensingagreementswillcontinuetoevolveandhopeullymakebetterencesandocoursewillattempttopatchupanyx1cholesintheence.x1dMorespecifcallyIthinklicenseeswillseeenhancementstotheagreementsintheareaoqualitymanagementassurance.Astraitsbecomemorecomplexandotentimesstackedwithothertraitsitwillbeveryimportanttohavegoodprocessesaroundthetestingthatisrequiredbeorelaunchingorsellinganewproduct.Thistestinghelpstoassurebothusandourcustomerthatthegrowerwillreceivetheproductthatisexpected.SEEDWORLDWhatadvicedoyouofferindependentsforgettingthemostoutoflicensingagreementsBTCareullyreadandunderstandallaspectsothelicenseagreement.Notallaspectsoalicenseagreementareflledwithrestrictionsbutwillalsoprovideoptionsandopportunitiesoryourspecifcneeds.Workwithyourgeneticandtraitproviderstobetterunderstandtheintentandobligationsoyouragreement.RWWhileitsoundsobviousthebestadviceIcouldgiveistox1creadtheagreementx1dincludingthex1cboilerplatex1dlanguageattheend.Ialicenseehasanyquestionswhatsoeveraterreadingtheagreementtheyshouldengagewiththegeneticproviders.InadditionIwouldencourageindependentseedcompaniestostayontopothenewoeringsinthemarketsothatwecanworktogethertodevelopoeringsthatmeetyourcustomerneeds.TJRecognizewhattheagreementoersandwhatmaycauseriskorexposureoryourcompany.Whenyouassessthosecorrectlyyoucangetthemostoutoeachagreement.SEEDWORLDIsaccesstoplantgeneticsgoingtoincreaseordecreaseinthecomingyearsRWAstraitstacksbecomemorecomplexitwilltakelongertogetinbredsx1cullytraitedx1dandtoullytestortraitefcacyandproductequivalency.Duetotheadditionaltimerequireditmaytakelongertodevelopacompleteportoliooproductswithcomplexstacks.Wedonx19tbringx1ceverythingx1dtomarketortworeasons.Firstwetestmanyinbredsandhybridsthatareculledastheyarenotcompetitiveinthemarketplaceorhavesomeotherweakness.Ourstrategyistomakeavailableallthehigh-qualityinbredsandhybridsthatadvancethroughourstagetestingsystemandcanlegallybemadeavailabletocustomers.TJForsomecompaniesaccesstoplantgeneticswillincreaseandorothersitwilldecrease.Forexampleiageneticpackagecannotbecombinedwithtraitsyourcustomerwantsthenyouwillrecognizeadecreaseingeneticaccessbutothergeneticsmaybecomeavailabletoyouinthoseparticulartraits.ThisiswhyIthinkseedcompaniesandarmersaregoingtoseeincreasesanddecreasesinaccessinggeneticswhen90percentotheacresinUnitedStatesareplantedwithhybridscontainingtraits.BTIbelieveaccesstogeneticswillcontinue.Howevertheremaybeewersourcesogeneticsduetocontinuedmergersandacquisitions.Idonx19tbelieveaccesstoplantgeneticswillnecessarilyincreasealthoughtheywillcontinuetobeavailableprovidingthattheseedcompanyhasaneedandalsomeetsitsobligationstothegermplasmprovider.JulienneIsaacsandJulieMcNabbx1cIfageneticpackagecannotbecombinedwithtraitsyourcustomerwantsthenyouwillrecognizeadecreaseingeneticaccess.x1dx14TimJohnsonofIllinoisFoundationSeeds