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22SEEDWORLD.COMSEEDWORLDWhattraitsandorgeneticsareyoumostexcitedaboutinthecomingyearsandwhyBTIthinkwearewellestablishedwithinputtraitsinthemarketplacebuttherewillbecontinuedimprovementswithexistingherbicidesandinsect-resistanttraits.Astraitstacksandseedpackagescontinuetoevolvethereuge-in-a-bagtechnologywillbeasignifcantpartotheseedcornindustry.Ithinkthemostexcitingtraitsortheuturewillcomeintheareaodroughtresistanceyieldnitrogenutilizationandoutputtraitsornutritionandoodpurposes.Geneticswillcontinuetoimproveatamuchquickerpaceduetoimprovedbreedingtechniques.RWThelaunchotheAgrisureViptera3111corntraithasgarneredmuchexcitementacrosstheindustry.Thenumberostoriesandtestimonialsregardingthistraitsperormancehasbeenremarkableandtheencouragementromourcustomerstosupportabroadandcompletelaunchisveryexciting.NextinlineaterAgrisureViptera3111cornhybridswillbehybridswithAgrisureArtesiantechnologywhichrepresentstheindustryx19sfrstwater-optimizedcorntechnology.WehavestartedworkondevelopingAgrisureArtesiantechnologyinbredsandhybridstomakeavailabletoindependentseedcompanies.TJRegardingthetraitsideothebusinessIx19mmostexcitedaboutstackingtraitsincombinationsorreuge-in-a-bag.Theabilitytoreducetheamountoreugecornandmanagestewardshipromonebagversususingmultiplebagsinthefeldisagreatopportunityorarmersseedcompaniesandtraitproviders.Ix19malsoexcitedthatwecanidentiytherightgeneticsorourcustomersandhelpaccessthetraitpackagetheirarmerswant.SEEDWORLDWhatadvicedoyouhaveforindependentseedcompaniestobetterpositionthemselvesintodayx19scompetitiveenvironmentTJFirstocusonwhatyourcompanydoesbestwhetheritisabroadregionalbrandormorelocallyselectedproductsandservices.Understandwhoyourcustomersaregoingtobeinthenextfveyearsandprovidetheproductstheywant.RWItx19sverychallengingoranindependentseedcompanytopositionthemselvesintodayx19smarketplace.Thecorntraitandgeneticsportolioismorerapidlychangingandcomplicatedthaneverbeoreandocourseindustrycompetitionneverrelentsoramoment.LikeanybusinessanindependenthastodeterminehowtobedierentromtheircompetitionandnotjustdierentBiographiesTimJohnsonisthepresidentoSGIFieldCropsDivisionIllinoisFoundationSeedsInc.PriortothispositionheservedaspresidentexecutivevicepresidentandvicepresidentomarketingorSeedGeneticsInc.whichwasacquiredbyIllinoisFoundationSeeds.JohnsoniscurrentlyfrstvicepresidentotheInternationalSeedFederation.HealsoservesontheexecutiveboardotheAmericanSeedTradeAssociationandparticipatesinanumberootherseedorganizations.BobThurstonisthepresidentoThurstonGenetics.Hebeganhiscareerin1970workingasqualitycontrolmanagerortheTrojanSeedCompanyinOliviaMinn.aterwhichheservedasproductionmanagerorTrojanSeedsinIllinois.From1977until1980heworkedorRBASeedsasvicepresidentooperationsinOlivia.In1980heoundedThurstonIncorporatedstillinoperationtodayandin1993heoundedThurstonGeneticswhichisnowownedbyBASF.RonWulfkuhleisheadoGreenLeaGeneticsLLCaSyngentawholly-ownedsubsidiarywhichoutlicensescornandsoybeangeneticsandtraitstoindependentseedcompanies.HehasheadedGreenLeasinceitscreationin2004andpriortothatheldavarietyomarketingandmanagementpositionswithinSyngentalegacycompaniesdatingbackto1984.HehasservedonanumberoindustryorganizationsincludinghiscurrentseatontheNebraskaStateSeedAdvisoryBoard.LessonsfromLicensorsSeedWorldspokewiththreegeneticprovidersaboutlicensingaccesstogeneticsandtheopportunitiestheyaremostexcitedabout.