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FEBRUARY201211Letx19sMakeVeggiesBetterForYouNutritionistsrecommendeatingatleastsevenservingsoruitandvegetableseverydaytostayhealthy.Consumersareincreasinglyembracingthismessageespeciallyinthedevelopedworldwhereproblemsoobesityandood-relatedhealthissuesarestimulatinggrowthinthehealthysnacksmarket.x1cPeoplearoundtheglobearepayingmoreattentiontothehealthandnutritionalvalueotheoodtheyconsumex1dsaysSteiner.x1cMakinghealthyoodmoreconvenientisanotherdriverintheincreasedconsumptionohealthyoodlikevegetables.Pre-preparedorresh-cutruitandvegetablesandsnackingitemsenableconsumerstoenjoyhealthyoodwithoutthehassleandtimerequiredtoprepareameal.x1dToservethisgrowingdemandSyngentarecentlyintroducedasnackingtomatocalledAngellewhichhashigherfavonoidandlycopeneapowerulantioxidantcontentthancomparablevarieties.Manybreedersaretryingtoimprovethenutritionovegetablestoincreasetheirhealthbeneits.x1cSecondarymetabolitessuchasfavonoidsgreatlyinfuencethequalityandhealthpotentialooodandoodproductsx1dsaysSteiner.x1cThereisevidencethatantioxidantslikelycopenehavepositiveeectsagainstcoronaryheartdiseaseandcertaintypesocancers.x1dButprovidingincreasednutritionalorotherhealthbenex1tsisnotaneasyorinexpensivetask.x1cIntermsoincreasingnutritionyouneedtoachieveperhapsa100percent200percentor1000percentincreaseinnutrientcontentorittobesignix1cantordailyhealthx1dsaysAutarMattooaplantphysiologistwiththeUSDAAgriculturalResearchService.x1cConventionalbreedinghasneveraccomplishedthat.x1dMattoobelievesthatsignix1cantnutritionalimprovementswillnotbeavailabletotheindustryuntilitx19swillingtoullyembracebiotechnology.Case-in-pointisatransgenictomatodevelopedbyMattooandAvtarHandaaproessorohorticultureatPurdueUniversitywhichstaysreshlongerbytheadditionoayeastgenethatslowsaging.Theyhavealsodevelopedatomatowhichproduces300percentmorelycopene.Soarhowevertheseproductshavenotbeencommercialized.Biotechnologyisapaththatmostindustryplayersarecautiousabouttakinglargelyduetoconsumerresistancetogeneticallymodix1edoodsinlargeexportmarketssuchasEuropeandJapan.x1cITx19SArediscoveryofavorandqualityadesiretoreconnectwithagricultureandknowmoreaboutwhereoodcomesromandhowitwasgrownx1dsaysMichaelMazourekproessoroplantbreedingatCornellUniversity.x1cVegetablesareessentialorthequalityoournutritionandhealth.Weneedtomakethemostothepresentnotdisappointconsumersandholdtheirattentionaslongaswecan.x1dSeedcompaniesandplantbreedersworldwidearetryingtoliveuptothisresponsibilitybyworkingtodevelopnewvegetablevarietiesthatoerbeneitstogrowersprocessorsretailershomegardenersandincreasinglyhealth-consciousconsumers.x1cBycombiningagronomicandconsumertraitswestrivetobringmorevarietiestothemarketplacethatdelighttheconsumerwiththeirrichfavorsandaromasortheirenhancedhealthandnutritionalcontentwhileenablinggrowerstomaximizeyieldandqualitypotentialthroughnaturallyintroducedpestanddiseaseresistancesx1dsaysAndreasSteinervegetablecropportolioheadorSyngenta.TheRoleofConsumersConsumerdemandorqualityfavorandnutritionhasamajorinfuenceonthedevelopmentonewvegetablevarieties.x1cWearetryingtolearnwherethereisopportunityintheproduceaisleandhowwecanintegratethatintoourbreedingx1dsaysRebeccaCatlettproducechainmanagerorNunhems.Itx19snotalwayseasyorbreedersespeciallyinpublicbreedingprogramstoconnectwiththeconsumeralthoughtheyrecognizetheneedorstronglinkswithend-users.x1cWetrytolinkwithconsumersbuttherearemanylayerstherex1dsaysMazourek.x1cWehavebeenluckytoworkwithBlueHillRestaurantattheStoneBarnsCenterorFoodandAgriculture.CheDanBarberthecenterx19screativedirectorisabletoexcitepeopleaboutnewcropsandhowtousethem.Withoutalinktotheconsumerlikethatitx19shard.x1dAgoodplacetostartiswithfavoraactthatJohnnyx19sSelectedSeedsknowsverywell.x1cSomegreenhousetomatoesdonx19talwaystasteasgoodasothertomatoesx1dsaysBenSturtevantpublicrelationsmanagerorJohnnyx19swhoclaimsthatthecompanyx19snewenhancedlavortomatoRebelskiAKADRW7749hasasmuchfavorasothertomatoes.x1cThisisonethatwehaveoundwhichtastesgreat.Italsohasagooddiseasepackage.x1dtheFutureofbleBreeding