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Charlie O'Brien

Vice President, Market Information, Technical & Member Services; Agriculture Sector Leader, Association of Equipment Manufacturers

Charlie O'Brien is Vice President, Market Information, Technical & Member Services; Agriculture Sector Leader at the Association of Equipment Manufacturers (AEM). AEM is the North American-based international trade group representing the off-road equipment manufacturing industry; construction, agriculture, forestry, mining and utility.

O'Brien's responsibilities include directing AEM's ag-specific member work groups and acting as chief staff liaison to the AEM Board of Directors for ag-related issues. He serves as primary liaison with ag-specific industry organizations, customer groups and government agencies and leads AEM initiatives related to the forestry sector and renewable energies. O'Brien also oversees AEM's Membership, Market Intelligence and IT departments.

O'Brien has been in agriculture his entire life having been raised on a dairy farm in Fitchburg, Wisconsin. After graduating from the University of Wisconsin-Madison with a Bachelor of Science in Agriculture, he joined John Deere Credit and later earned an MBA from Drake University in Des Moines. Before joining AEM, O'Brien served as President and CEO of FPC Financial as well as Farm Plan & AgLine (Canada) Product Manager, and Sales Manager for John Deere Credit, part of Deere & Company's Worldwide Credit Operations. He has also served as Branch Manager and Director of Strategic Initiatives for Deere Credit's England operations and held Deere Credit management positions in sales, market and business development and risk management.


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